Hyundai - 'Turning Petrol Heads'
Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads.
With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print and ambient formats.
Production - Chief Productions, Manchester
VFX: We Are Lut
Director - Nate Camponi
Concept/Creative Direction - Andy Walmsley
DOP - James Watson