Tailored for Petrol Heads - Hyundai
Concept and production of brand TV commercial
As well as the characters new tailored looks, we worked to develop the petrol head personalities through both the narrative and VFX. With a few subtle nods to classic movies and the Captain Beefheart soundtrack, we wanted an edginess to this year's commercial that tells people that this car is certainly not for the mainstream - it’s for the ones in the know. This through-the-line campaign brought the characters to life across TV, cinema, digital.
Production: 2AM Productions, London
VFX: We Are Lut
Director: Dan Chase
Creative Direction/Co-Director: Andy Walmsley
DOP: Ben Smithard